Strategy and Marketing Consulting
Purpose development
Is your organization’s original purpose outdated? Has it ever been clearly articulated? Does it feel too generic? We can make it relevant, actionable, and sustainable.
Brand consulting
Are you really who you say you are? Do your customers believe you? We can show you how to fortify and manage your brand so you can drive profitable growth in a changing world.
Competitive assessment
Do you now face competition that didn’t exist just a few years ago? What threats and opportunities surround you? We can determine how you stack up, so you can win.
Strategy development
Has your corporate strategy been clearly articulated? Does your marketing support it? We can create a unique and valuable plan that allows you to achieve and sustain profitable growth.
Marketing roadmap
What tactics best support your strategy? Are you spreading your efforts too thin? What resources do you need? We can create a specific plan of execution and make sure you can measure results.
Database assessment
Do you have enough data? Do you have too much of it? What should you act on, and what should you ignore? We can determine what’s meaningful and how to use it to grow your business.
Marketing technology
Leadership and Team Development
Organizational and skill-set assessment
Has the changing landscape redefined staff roles and blurred the lines between departments? How do your professional development efforts compare to industry standards? We can create a plan unique to fit your goals and resources to maximize performance.
Personal branding and mentoring
Do you have leaders without a clear personal brand? Do you have career roadmaps and succession planning at all levels? We can instill best practices and provide direct coaching to elevate your employees’ performance.
Team dynamics assessment
Do you have teams that do not get along? Is your organization high performing or filled with conflict when faced with change? We can uncover the uniqueness of personalities and create understanding among team members to drive harmony and improve performance.
Cultural transformation
Customer Experience Management
Customer experience mapping and analytics
Do you understand how customers interact with your products and company touch points? Which ones matter most, and have you captured the right interaction data to drive customer experience analytics? We can map your customer experience and develop plans to align with customers’ expectations.
Delivering on the brand promise
When customers interact with your company, do they receive consistent experiences that deliver on your brand promise? Do you know the “moments of truth” that matter in today’s demanding customer environment? We can create action plans to align your organization to deliver on intended experiences that build customer loyalty.
Experience design
Do you know what types of experiences your company seeks to deliver? Are you building new experiences that resonate with the future needs of your customers? We can ensure you design the intended experiences you need to delight and dazzle your customers.
Experience measurement
Are you measuring the quality of the interactions customers have across your company? Are you confident that you are measuring what matters to your customers? Are your measurement practices consistent and relevant across the enterprise and do they drive continuous improvement? We can provide you with methodologies and processes to determine the impact of customer experience on your financial performance.
Communications and Media
Media mix
How do you determine your mix of traditional, digital, and social? How do you allocate a budget? What’s the risk of being early to the game versus being late to the game? We can hold your media accountable to measurable returns.
Marketing communications
Do your customers understand your marketing messages? Is your marketing aligned to your brand, strategy, and purpose? Do you know what works and what doesn’t? We can design messages that connect to the right customers, in the right channel, at the right time — and get results.
Management and employee communications
Do your internal messages communicate your purpose, culture, and strategy? Do your employees know how to delight customers and deliver on your brand promise? We can align internal communications with your strategy and build excitement within your organization.