Calade Partners, led by Debbie Newport and Laurie Tucker, is a marketing strategy and execution consultancy that builds you a roadmap for growth and profitability. Our combined expertise, experience and customized approach puts your organization on a path that leads you — step by step — to exceed your goals and achieve success…that’s what we do.

Following are a few examples of what we provide — each one offering you specific, actionable steps to take.

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Strategy and Marketing Consulting

  • Purpose development
  • Brand consulting
  • Competitive assessment
  • Strategy development
  • Marketing roadmap
  • Database assessment
  • Marketing technology

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Leadership and Team Development

  • Organizational and skill-set assessment
  • Personal branding and mentoring
  • Team dynamics assessment
  • Cultural transformation

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Customer Experience Management

  • Customer experience mapping and analytics
  • Delivering on the brand promise
  • Experience design
  • Experience measurement

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Communications and Media

  • Media mix
  • Marketing communications
  • Management and employee communications

Calade is a French term for a harmonious and useful arrangement of stones, fixed to the ground.
Essentially, a cobblestone road.